Key Features of Samsung’s Cloud Gaming Platform
- Instant Access: Players can jump into Android-native games without downloading or waiting.
- Seamless Play: No account setups or extensive permissions required.
- Massive Reach: Available on all Samsung Galaxy devices.
- Enhanced Efficiency for Publishers: Streamlined ad-to-game conversion with up to 50% success rates.
Bridging the Gap Between Ads and Gameplay
Mobile gaming has long relied on the download-and-install model, a process often plagued by inefficiencies. Despite the enormous ad spend by game publishers, conversion rates remain dismal—less than 5% of ad clicks result in a first play session. Samsung’s solution? Cloud gaming that removes these barriers.
Now, when users click on an ad for a game, they are instantly navigated to the Galaxy Store, where they can play the game directly without installation. This innovation has delivered remarkable results during beta testing:
- 149% Year-Over-Year Growth: Monthly active users on Galaxy devices surged in the U.S. and Canada.
- 10x Better Conversion: A 50% conversion rate from ad click to gameplay, compared to the industry average of 5%.
Why It’s a Game Changer for Publishers
Samsung’s platform isn’t just about convenience for players—it’s a boon for publishers. By eliminating the lengthy onboarding and download process, publishers can drastically improve user acquisition (UA) efficiency.
Here’s what publishers can expect:
- Support for Android APKs: Games retain their native feel without requiring extensive redevelopment.
- Cloud Attribution: Integrated solutions with leading mobile measurement providers.
- Monetization Compatibility: Seamlessly integrates with existing in-game purchase models.
A Win-Win for Gamers and Publishers
By enabling instant gameplay, Samsung’s cloud gaming platform democratizes access to mobile games, making it easier for more people to enjoy premium content. Meanwhile, publishers can scale their games more efficiently, driving better returns on advertising investments.
As Jong Woo, Vice President and Head of Game Services at Samsung, aptly puts it:
“Our platform is transforming user acquisition for publishers while redefining how gamers experience mobile games. This is just the beginning.”
Looking Ahead
Samsung’s cloud gaming platform signals the next big leap in mobile gaming. By tackling inefficiencies in the current ecosystem and offering an innovative ad-to-play model, it’s clear that Samsung is committed to reshaping the gaming landscape.
